Visit Maldives Corporation has partnered with Mastercard and the Bank of Maldives (BML) to launch a Tourism Insight Data Platform aimed at transforming the nation’s tourism strategy through data-driven decision-making.

This platform is designed to empower key tourism stakeholders with deep, data-driven insights into traveler spending patterns, behaviors, and preferences to enable informed decisions that will identify growth opportunities and enhance visitor experience across all touch points.

This initiative signals a major step towards a data-focused approach for the Maldivian tourism sector. Resorts, guesthouses, liveaboards, and tour operators will be able to make more strategic, informed decisions—optimising marketing efforts, identifying new market segments, and enhancing guest satisfaction.